Hi, I’m Addye!
I’m a graphic designer who loves all things cute! Since I was young, I’ve enjoyed character driven brands that bring out the inner child in everyone. In my adulthood, I noticed there was something lacking within those same kind of brands. I noticed there was a growing target market that wasn’t being catered to, and felt that my characters deserved a space within that “cute landscape”.
Inspired by the loving memory of my amazing Mother, Joyce…Yay 9!’s central characters Joyce, LuLu & Violet are based on the personalities and spirit of my Mom, sister Crystal, and myself.